Violence Is An Appropriate Response To Racism :: essays research papers

Brutality is an Appropriate Response to Racism I believe that this statment is negative, as it gives the feeling that brutality is the best way to explain things, and it is not.People need to talk about issues that worry them with the individuals that are causing the worries, doing this wil make managing the issue of bigotry simpler. The expression 'two wrongs don't make a right' is a proper sayingto use in the issue of prejudice since bigotry towards individuals isn't right as is brutality. At the point when one puts the two together, to manage each other,it doesn't make the circumstance right. Indeed, it will exacerbate the situatin in light of the fact that it will cause disdain between the supremacist and the person in question. There is a statement in the book of scriptures, Matthew 5 38- 39 where Jesus talks about vengeance. It peruses, "You have heard that it was stated, tit for tat and a tooth for a tooth. Be that as it may, presently I let you know don't take retribution on somebody who wrongs you. In the event that somebody slaps you on the correct cheek, let him slap your left cheek too." What this implies is, on the off chance that somebody harms once, don't react in a brutal way, accept punishment silently and let them do it once more. It shows that Jesus was against brutality. Gandhi said something comparable: 'An eye for an eye and we will all be visually impaired'. Gandi implied that so mang individuals hurt others that they would wind up genuinely hurt. Put this instructing into practice, in the event that somebody harms you once let them do it a secong time is the message here. The opposite side to this announcement is to concur that racists ought to be managed with in a fierce manner. In some resects, this is right provided that individuals have the mindset to be bigot towards someone else, they should be rebuffed, and on the off chance that savagery fits this kind of rebuff mentment. Individuals, whatever race they are need to decision to choose where they live. They have the right to feel great in their home regardless of whether it isn't the place most of their race lives. Nobody has the option to talk seriously about another human as a result of the shade of their skin. They need viciousness to give them bigotry is uncalled for. Bigotry is somthing very individual to individuals as it shows what they have confidence in Some individuals want to bargain with it in a brutal way, and others incline toward ot manage it in an increasingly inconspicuous way, for instance a discusion.

Cindy Sherman Essay -- essays research papers

Craftsman: Cindy Sherman Conceived: 1954 Glen Ridge, NJ and brought up in rural Long Island School: Earned a BA Degree in 1976, Buffalo State University of N.Y., where she at first  â â â â examined painting. She bombed the imperative early on photography course in light of the fact that  â â â â of her troubles with the innovative parts of making a print. She credits her next  â â â â photography instructor with acquainting her with reasonable craftsmanship, which she says had a  â â â â freeing impact on her.  â â â â Graduated in 1977 and moved to N.Y. Display: First study show of her work, the Stedelijk Museum, Amsterdam 1982  â â â â followed by a review at the Whitney Museum of American Art, N.Y. 1987  â â â â The total arrangement (Film Stills) was first shown at the Hirshhorn Museum in  â â â â Washington D.C., 1995  â â â â Lives and works in N.Y. Film Stills: Series of highly contrasting photos made from 1977 to 1980, arrangement of 69,  â â â â incorporates 7 shading works running in date from 1980 to 1992  â â â â Many taken in Sherman's condo, she assumes each job herself, in spite of the fact that they are  â â â â not self-representations. She doesn't uncover herself, yet shows the numerous covers of  â â â â f...

Standardized Tests How to Triumph!

Standardized Tests How to Triumph! As a high schooler, you’ve probably heard a lot about at least two standardized tests, the ACT and the SAT. Colleges typically require you to provide one of these test scores on your application, making the whole process feel like a daunting hurdle you need to clear. Since these tests can be overwhelming and confusing, we’ve provided some tips to help you prepare and lead you to success. Make sure to register! This sounds silly. It makes you think of all those times your mom or dad asked you if you had your lunchbox when you were hopping off to grade school. Of course you did;younever forget these things … until you get to school and realize all your food is at home. Obviously, remembering to register is important. The registration deadline for most standardized tests, including theACT andSAT, is around a month before test day. There’s often a late registration period, but you may have to pay an extra fee for signing up late. Bummer. It costs money to register for the test, but students from low-income families may be eligible for a fee waiver. Talk to your high school counselor as soon as possible if you think this might apply to you, since you’ll need the fee waiver before you register. Bottom line is to sign up, and sign up early. It takes time for scores to come in, and signing up for an earlier test means that you’ll have the option to retake it multiple times if you want to. Sending Scores to Colleges When you register for your tests, you can choose to send your results directly to the colleges youre most interested in. This is the quickest way to send your scores, and its also free (assuming you arent sending to more than four colleges, that is). If you decide to send your scores to Illinois, our SAT I code is 1836 and our ACT code is 1154. Study! Or don’t. There are so many different ways to approach standardized tests. Some people study every single day leading up to the exam, and others waltz into the testing room without ever having opened a study guide. It all depends on who you are as a student. Major standardized test websites provide free study guides and even old exams that students can work through at home. You can useACT study resources orSAT prep guides to study by yourself or with a group of classmates. Some students enroll in test prep classes or hire tutors, though these options will probably cost money. No one is going to make you study for these tests (well, some people might). It’s okay if you want to take your chances by not preparing, but in that case, be prepared instead that you might have to take the test more than once. Don’t get one good night’s sleep … get two! No matter how hard you study, you won’t be at your best if you can’t keep your eyes open during the test. You’ll be functioning like a zombie, and not even a cool zombie, but one that didn’t get enough sleep before its standardized test. Definitely not cool. Catch up on your sleep and you’ll be much more able to face any challenges during the next day! Plan out your morning. The night before, decide how you’re going to get ready for test day so you’re not rushing in the morning. This includes figuring out where you’re going, how you’re getting there, what time you’re going to leave, what you’re going to wear, does your watch work, why did your sister break your watch without telling you, etc. It’s also important to plan out what you’re going to eat the morning of. After all, breakfast is the day’s most important meal. You’ll definitely want to eat something before the test, whether it’s a home-cooked meal or a couple of granola bars in the car. It’s a good idea to bring snacks for the breaks in between tests as well. Keep things in perspective. Yes, standardized tests are important, but they are by no means the be-all and end-all of your life. In fact, they’re not even the be-all and end-all of your college applications! While a score that you’re happy with might be helpful when applying, many colleges,including Illinois, perform a holistic review of their applicants. This means that test scores are only part of what the admissions team looks at. Who you are is more important, and it always will be. Keep things in perspective. Though it might be hard to believe right now, many college students don’t even remember what their test scores were past their freshman year. Think beyond the score. If you’re feeling anxious (or spiteful) about taking a standardized test, try to think of it as an opportunity to learn about yourself. The takeaway from these tests shouldn’t just be your score, because you are definitely more than a number. Your experience leading up to this test is more than a number, too. Maybe you won’t use your score after you’re done applying to colleges, but taking this test can still be extremely valuable. You can gain a lot of insight into yourself and even learn new skills when you’re preparing. Try asking yourself these questions throughout the process: What helps you prepare most?As you study, think about what works for you and what doesn’t. Do you like working with groups, or do you naturally want to study alone? What distracts you, and what helps you focus?How do you approach stressful situations? Do you procrastinate? Are you unable to see the forest for the trees? Or are you unable to see the trees for the forest? Or are you wondering why you’re in a forest in the first place and why your eyes aren’t working?How do you feel during the test?What goes through your mind as you take the test? Do you manage your time well? Was there any part of the test you liked (or at least didn’t mind)? Was there any part that you absolutely couldn’t stand?How do you react to your score?Do you feel relieved? Discouraged? Motivated? Do you feel pressured to compare your scores with your friends or siblings? (Or are you the one asking others to share their score?) How do you define “a job well done”? It takes a lot of endurance to get ready for a test like this. Through it all, remember that you are you, and you are awesome. To do the best you can do is to triumph, and in the end, it’s very possible that you’ll walk out of that test room thinking, “Hey, that wasn’t too bad after all!” applying college prep resources high school planning Illinois Admissions We're here for you as you prepare for college. Whether you're looking for guidance on the college search process or have questions about Illinois, we hope our blogs will help!

Challenges Of The Business Environment Essay - 1373 Words

Challenges in the Business Environment As many know, Apple Inc. is a company, which is located in California, its headquarters, and is a multinational technology company. Apple Inc. designs, sells, and develops computer software, online services, and consumer electronics. Not embracing advancements in technology, unethical business practices and competition are all parts of challenges in the business environment (Lawrence Weber, 2014). Apple’s supplier code of conduct is about making sure that their suppliers are accountable to the strict standards that are held by the company. In 1977, Apple Inc. was founded and as of today, the company has offered a variety of products on a continuous basis, which meets customers’ demands around the globe. This company not only sells and produces cellphones or computer software; they distribute around the world, consumer electronic products. Apple Inc. continues to increase the value of its shareholders and they continue to develop a nd or create new products. Apple Inc. is a company that is also a functioning business organization that is thriving in economies nationwide. Apple Inc. is a company that continues to be number one on the minds of all its customers, by keeping them happy and satisfied (Farfan, 2016). Code of Conduct Changes Apple Inc. has made many changes to its Code of Conduct in recent years, those changes include changes in â€Å"labor and Human Rights, Environmental Impact, Ethics, and Health and Safety,† and in doing so,Show MoreRelatedChallenges in the Business Environment1750 Words   |  7 PagesContents Introduction page 3 Business environment page 3 Challenges page 4 Opportunities page 4 Corporate strategy page 5 Objectives page 5-6 Stakeholders page 6 Channels of communication page 6 Conclusion page 6-7 Bibliography page 7 â€Æ' Question one African art has a dynamic and a cultural heritage and is one of the most important resourcesRead MoreThe Challenges Of The Contemporary Business Environment1461 Words   |  6 PagesIntroduction The contemporary business environment is so diverse and unpredictable owing to current financial recession facing the global market. In order to remain competitively active in this volatile business atmosphere, most organizations have opted to adopt feasible organizational changes that add value to their operational framework. However, much as change is inevitable, people, business enterprises, organizations, as well as great nations often find it hard to embrace change, something thatRead MoreChallenges Of The Global Business Environment1111 Words   |  5 Pages Challenges in the Global Business Environment Joseph D. Williams Dr. Stephanie Dunston Strayer University BUS 475 Business and Society 16August 2015 Changes that Apple has made to its Code of Conduct Apple Incorporation, to advance its Code of Conducts and efficient operation, has made the decision to disclose the names and locations of supplier factories. In 2014, Apple Incorporation released the supplier’s responsibility report that was describing the standard responsibilities and theRead MoreChallenges Of The Global Business Environment1175 Words   |  5 PagesChallenges in the Global Business Environment Joseph D. Williams Dr. Stephanie Dunston Strayer University BUS 475 Business and Society 16 August 2016 Changes that Apple has made to its Code of Conduct Apple Incorporation, to advance its Code of Conducts and efficient operation, has made the decision to disclose the names and locations of supplier factories. In 2014, Apple Incorporation released the supplier’s responsibility report that was describing the standard responsibilities and the CompaniesRead MoreChallenges Facing Global Business Environment Essay1103 Words   |  5 PagesChallenges in the Global Business Environment Ongoing challenges in the global business environment are mostly attributed to unethical business practices, failure to embrace technology advancements, and intense competition among businesses. Apple Inc. is an example of a company that has faced challenges in the global business environment because of unethical business practices with regards to its suppliers’ compliance with the company’s code of conduct. Despite safety being one of the major componentsRead MoreChallenges in the Global Business Environment Essay1676 Words   |  7 PagesCHALLENGES IN THE GLOBAL BUSINESS ENVIRONMENT NATOSHA WHITAKER Strayer University Professor Cito Vanegas August 29, 2015 CHALLENGES IN THE GLOBAL BUSINESS ENVIRONMENT There has been no change to Apple Code of Conduct policy since 2014 when Apple started taking previous audit scores into consideration and conduct detailed risk assessments with There has been no change to Apple Code of Conduct policy since 2014 when Apple started taking previousRead MoreChallenges Of Growing Global Business Environment Essay1570 Words   |  7 Pagesquality, which also enhances a business’ competitive advantage in the market. Productivity improvement techniques and tools: To increase the productivity of manufacturing units different tools and techniques are available such as Just-In-Time (JIT),5S,Bottleneck Analysis, Jidoka (Autonomation), Kaizen (Continuous Improvement),PDCA (Plan, Do, Check, Act) and Root Cause Analysis. JUST IN TIME: In the present market scenario of growing global business environment, the main goal of all manufacturingRead MoreCommunication Process and Challenges in Global Business Environment1745 Words   |  7 PagesInstitute for International Management amp; Technology School of Management and Entrepreneurship ------------------------------------------------- BUSINESS COMMUNICATION Semester 1 2011-2012 Module Leader Ms. Kirti Bhatia Communication Process and Challenges In Global Busienss Environment Submitted By: Kanishk Matta Executive Summary In this report, generic form of communication process is described and types of communication are also there to help the reader getRead MoreCommunication Process and Challenges in Global Business Environment1751 Words   |  8 PagesInstitute for International Management amp; Technology School of Management and Entrepreneurship ------------------------------------------------- BUSINESS COMMUNICATION Semester 1 2011-2012 Module Leader Ms. Kirti Bhatia Communication Process and Challenges In Global Busienss Environment Submitted By: Kanishk Matta Executive Summary In this report, generic form of communication process is described and types of communication are also there to help the reader getRead MoreEssay on Assignment 2: Challenges in the Global Business Environment2250 Words   |  9 PagesAssignment 2: Challenges in the Global Business Environment Nitha Calixte Business and Society Professor Said June 1, 2016 Assignment 2: Challenges in the Global Business Environment Apple Inc. was founded in 1977. To date, this company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products around the globe. Increasing

Bipolar Disorder Is A Form Of Mental Illness Essay

What Is Bipolar Disorder? Bipolar disorder and also known as manic-depressive disorder or manic depression is a form of mental illness. A person affected by bipolar disorder has had at least one manic episode in his or her life. A manic episode is a period of abnormally elevated mood swings and high energy, accompanied by abnormal behavior that disrupts life. Most people with bipolar disorder also suffer from episodes of depression. Often, there is a pattern between mania and depression. This is where the term manic depression comes from. In between episodes of mania and depression, many people with bipolar disorder can live normal lives. What Is Bipolar Disorder? Bipolar disorder is a form of mental illness. Often in bipolar disorder, the up moods never reach full-blown mania. The less-intense elevated moods in bipolar disorder are called hypomania episodes. A person affected by bipolar disorder has had at least one hypomania episode in his or her life. Most people with bipolar disorder suffer more often from episodes of depression. In between episodes of hypomania and depression, many people with bipolar disorder live normal lives. Diagnosing bipolar disorder, doctors have come a long way in fully understanding different moods in bipolar disorder and in making an accurate diagnosis. It wasn’t that long ago when bipolar disorder was confused with other disorders such as bipolar depression or with schizophrenia, serious mental illness with symptoms of incoherentShow MoreRelatedBipolar Disorder ( Bipolar )847 Words   |  4 Pagesâ€Å"Bipolar Disorder† Bipolar Disorder is a mental illness, which involves hypomanic episodes, which are changes in someone’s usual mood. Originally, Bipolar Disorder was called manic depression because it does share similar symptoms with people diagnosed with depression. Bipolar Disorder is a severe condition because it can cause mania, which then causes hallucinations and paranoid rage. (Bipolar Disorder) Bipolar Disorder is classified into two categories, bipolar type 1 and bipolar type 2. BipolarRead MoreBipolar Disorder And Its Effects On The Human Mind987 Words   |  4 Pages Bipolar Disorder is a mental illness that has many effects on the human body and mind. It’s found in young adults and children as well. Statistics show that the disorder affects about four million people in the United States and is becoming one of the most common disabilities in the United States today. People with bipolar disorder undergo two types of mood swings: depression and mania. Those two are then divi ded into subcategories: Bipolar 1 Disorder, Bipolar 2 Disorder, and Cylothymia. This paperRead MoreAbstract. Effects Of Bipolar Can Be Far-Reaching, Both1413 Words   |  6 PagesEffects of bipolar can be far-reaching, both into the lives of patients and those around them. Bipolar affects work, school, relationships, physical health and many other aspects of everyday life. The most severe effect of bipolar disorder is suicide. Unfortunately, 25% - 50% of people with bipolar disorder attempt suicide and 11% commit suicide. Bipolar disorder is a mental illness known as a mood disorder. In mood disorders, the patient suffers from severe emotional states. In bipolar disorder, the patientRead MoreBipolar Is The Most Severe Form Of This Illness1561 Words   |  7 PagesPsychology Bipolar I Disorder December 4, 2015 â€Æ' Bipolar I Disorder Background There are a wide range of mental disorders, also know also mental illnesses. The conditions of them affect mood, thinking, and behavior. The most common types include major depressions, anxiety disorder, schizophrenia and bipolar disorder, just to name a few. For this paper I am going to discuss and focus on bipolar I disorder being that it is the most severe form of this illness. Bipolar Disorder is a seriousRead MoreThe Stigma Associated With Bipolar Disorder1448 Words   |  6 PagesLiving with Bipolar Disorder The stigma associated with bipolar disorder is unacceptable. The purpose of this paper is to improve the readers ability to understand what bipolar disorder is and how being diagnosed with this disorder affects all facets of daily living. Family, friends and associates of individuals with bipolar disorder are often affected as well. As a result of the stigma associated with the disorder, the effects remain: often multiplied by individuals that have a limited understandingRead MoreThe Effects Of Post Traumatic Slave Syndrome1659 Words   |  7 Pagesof grown folks business† but, what if you were finally grown enough to join the conversation. While getting into a deep conversation with an old friend about your goods and your bads. You are told by the expert that mental illness for Caucasian people is schizophrenia and mental illness for African American people is Bipolarism. This shocks you because you never heard of this before. Then everything starts to make sense why in part icular some of us act, talk, think the way we do. Is the problems inRead MoreBipolar Disorder : A Mental Illness802 Words   |  4 PagesBipolar disorder is known to be a mental illness. A mental illness can be described as a number of things. When talking about bipolar disorder being a mental illness it is described as lacking certain area in the brain. There are two stages of bipolar disorders, Type one and Type two. Type one is more severe than type two. Bipolar disorders began approximately around in the nineteenth century. Bipolar disorder was founded and introduced by both Jean-Pierre Falret a French psychiatrist and Emil KraepeinRead MoreSymptoms And Treatment Of Bipolar Disorder1458 Words   |  6 Pages There are millions of people around the world who are suffering from some type of mental illness. Many people in the United States suffer from various types of mental disabilities. Sadly, there are many people who aren’t aware they are suffering from illness and it may take them well into adulthood to be diagnosed correctly. One mental illness, a mood disorder called Bipolar Disorder, happens to be an illness that 1% of the population has been diagnosed with. It is equally found in both women andRead MoreBipolar Disorder1485 Words   |  6 PagesBipolar Disorder HCA/240 Toni Black Andrew Bertrand 11/21/2010 What is Bipolar Disorder? Bipolar disorder, is also known as manic-depressive illness, this is a brain disorder that causes unusual mood swings, energy levels are either up or down and your ability to function a normal everyday life would be a challenge to these individuals with this mental illness. The normal ups and downs that people experience who doesn’t have bipolar disorder is relatively different because withRead MoreBipolar Disorder And Schizophrenia Disorder1354 Words   |  6 Pagesher battle with manic-depressive disorder, otherwise known as bipolar disorder. This memoir gave an intelligent perspective of the emotional battle people face when dealing with bipolar disorder, as well as an understanding on the reality and nature of this illness. This book follows very closely to the research based on bipolar disorder, which gave a good informational perspective as well as emotional insight. Through reading this book, articles on bipolar disorder, and research it gave a powerful

Interview Analysis for Humanities Free Essays

Steven Paul â€Å"Steve† Jobs was an American entrepreneur and inventor, best known as the co-founder, chairman, and CEO of Apple Inc. Steve Jobs changed the world in technology as we all know and love. This interview is an information gathering type interview as the interviewer is gathering information on Steve Jobs and why he thinks his machine will change the future. We will write a custom essay sample on Interview Analysis for Humanities or any similar topic only for you Order Now I can also say that this interview is also a research interview as the interview provides helpful information to individuals and organizations that they can use to perform effectively based off of the time and era. This interview can still be used today. The interview provided regarding Steve Jobs is a research interview and information gathering interview because of the following purposes of the information gathering interview: 1. To gather information about a job or career area you are considering, so that you can make a sound decision as to whether or not you wish to pursue that career path; 2. To seek advice regarding how you can best prepare to enter or advance in this field/profession; 3. To ask your interviewee for assistance entering or advancing in the field/profession after you have determined that you actually wish to do so; and 4. To request referrals from the interviewee to others in the field/profession that might be valuable contacts for your career search Informational Interviews are a great source for gathering information about an occupation or an industry in which you are currently interested. It is ood to gather information about a job or career area you are considering so, that you can make a sound decision as to whether or not you wish to pursue that career path. For example, I am interested in technology/telecommunications. In choosing an interview to analyze, I wanted to find a role model that I have admired among the years. I chose Steve Jobs because I felt like he was the appropriate figure to obtain information on when it comes to technology. Here are some other key points of an informative interview: * Information interviewing is one of the most effective networking tools * An information interview will give you the awareness you need to choose or refine a career path, learn how to break in and find out if you have what it takes to succeed * It is a meeting that you arrange and lead, asking key questions to working professionals in your field * It gives you a chance to get the â€Å"inside scoop† by actually talking to people in that field * An Information Interview can help you decide which companies or work environments are the best fit for you * Although an information interview is not a job interview, it can help you cultivate your personal contacts and generate or learn of job leads In this interview, what do you think Steve Jobs purpose was? Do you think he was setting himself up for the success of his company? Do you think he knew he was going to become successful. I understand that the interviewees main goal was to find out how Steve Jobs machine was so different however, I felt as if I was there in the room with them understanding and gaining insight on what is to become of the future and technology. I wanted to ask some questions. In the interview chosen, Steve Jobs is conducting an interview regarding â€Å"the machine that change the world. † He is providing his explanation on how his machine is different from the others and how his machine through IBM will change the future. In the content of his message, he is providing detailed explanations as well as telling the who, what, when, and why, he thinks this will change the future. The interview is very informative because Mr. Jobs is fascinated about his project. In the content of his message, he delivers and answers all of the interviewers question with ease. He explains his creation in detail with detailed answers so, the interviewer can understand how well the machine will be efficient. The content of this message can help any business believe in what they are creating or providing. I think that this is what Steve Jobs was trying to accomplish. He wanted to ensure that his audience was in tune with what he believed in. Do you think that Steve jobs posture and tone helped with his presentation? Do you think the way he dressed also played a part of the influence of his audience? These are questions that I asked myself when analyzing the interview as this is a part of the questions needed to ask to ensure that an informative interview is being conducted. As this analysis comes to a close, I would like to go over some do’s and don’ts of informative interviews. Please pay close attention as, I learned this information from Steve Jobs (smile): Before your interview: * When requesting a meeting, explain how you got their names and what you’d like to discuss. * Send a resume. * Confirm the meeting time, and keep it to 30 minutes. During your interview: * Do NOT ask for a job. * Listen carefully, and don’t argue. * Ask for additional contact names, but do not push if the person declines to provide any. * Don’t overextend your welcome, unless the other person invites you to stay past your meeting time. After your interview: * Send a handwritten thank-you note. Keep the person posted on your progress, such as meetings with his or her contacts, where you apply, and where you are accepted. * As soon as you begin graduate business school, send an announcement to your network with your new address, the course o f study you are planning, and the type of internship you hope to obtain. In conclusion, you can gain a lot of knowledge from conducting an informative interview or information gathering interview. Steve Jobs presented a fine show as well as his interviewer because they really demonstrated how to conduct an informative interview. Hopefully, one day I will be in the spotlight to accomplish the same except, I will be in the same spot Steve Jobs was. References 1. http://www.careerbuilder.com/Article/CB-481-Getting-Ahead-How-Does-an-Informational-Interview-Work 2. http://shiftingcareers.blogs.nytimes.com/2008/01/29/mastering-the-informational-interview/ 3. http://jobsearch.about.com/cs/infointerviews/a/infointerview.htm 4. http://www.quintcareers.com/informational_interviewing.html How to cite Interview Analysis for Humanities, Papers

Analysis Of Business Law TPG’s Advertising - Click to Get Solution

Questions: 1. Briefly describe the nature of TPGs advertising which caused ACCC to bring these proceedings. 2. What statutory provisions did ACCC allege that TPGs advertising contravened. 3. What were the findings (conclusions) of the primary judge about the following aspects of the advertising. i. bundling.ii. the set up fee.iii. single price. 4. What were the differences in principle between the approach of the Full Court and the approach of the primary judge in evaluating whether the TPG advertising was misleading? 5. The High Court concluded that the approach taken by the Full Court was not correct. For what reason or reasons did the High Court come to this conclusion? 6. The Full Court, in coming to its conclusions, applied as a precedent the ratio in a case called Parkdale Custom Built Furniture v Puxu (Puxu). The High Court said that the Full Court wrongly applied the principle in Puxu. Explain why the High Court thought Puxu was not a proper precedent to apply to the TPG advertising. 7. What did the High Court have to say about the dominant message approach? 8. What did the High Court say about the assumed level of knowledge in TPGs target audience? 9. Is an intention to mislead essential for advertising to be misleading? Explain what the High Court thought about this. 10. If you were employed in the marketing section of an internet service provider or a fitness centre which was about to launch an advertising campaign promoting an attractive plan for membership in which there were several parts (costs and benefits) to be taken into account by potential customers, what advice would you give about the format of the advertising, based on your understanding of the High Courts ruling in ACCC v TPG? Answers: The nature of TPGs advertising that caused ACCC to commence the proceedings The TPG Internet Pty Ltd ("TPG") was involved in a multimedia advertising campaign where they primarily indulged in an offer to the consumers of giving an attractive price for ADSL2+ service. The service was basically involved in using the home telephone of the consumer to give a broadband service without any download data limit. 1. The advertisement prominently displayed that the company would supply a internet ADSL2+ service for $29.99 per month. 2. The advertisement in an ambiguous and less clearly stated that the offer was available when bundled with home telephone provided by TPG for $30.00 per month. 3. Additionally, the consumers also were required to pay a setup fee of $129.95 and a deposit of $20.00 for telephone charges. 4. These advertisements were considered misleading and deceptive by the Australian Competition and Consumer Commission. The Statutory Provisions contravened by the company A number of statutory provisions were considered to be contravened by the TPG Company. 1. Section 52 of the Trade Practices Act 1974, was contravened which stated that in trade or commerce no corporation should engage in conduct that is misleading or deceptive. 2. Section 53 of the Trade Practices Act 1974, was contravened which stated that no corporation is permitted to make false or misleading representation regarding the price of goods or the exclusion or effect of any condition, warranty or guarantee or any right. The findings of the Primary Judge 1. With regard to the bundling condition, the primary judge stated that the condition needed to be more clear and prominent in order to clear the misleading impression in the message. He further stated that since the target audience was the first time users it was likely that they would rely on the dominant message of the advertisement hence creating a misleading impression. 2. With regard to the setup fees the primary judge stated that the advertisements did not specify clearly the further fees that were required in the broadband service. 3. Regarding the single price, the primary judge opined that in accordance to the section 53C (1) (c) of the TPA, the single price of $509.89 was not prominent in the advertisement. The differences in principle between the approach of the Full Court and the approach of the primary judge The judgment of the Full Court differed significantly from the approach of the primary judge in this case. In contrast to the decision of the primary judge the Full Court held a different view with regard to the dominant message given in the advertisements. 1. The court held that the messages assisted in determining whether they were to be considered to be misleading. Nevertheless, the conduct that is being complained of comprises of a number of words and according to the opinion of the court it would not be right to select some words and ignore the rest since they give meaning to those words. 2. The Full Court further disagreed with the view of the primary judge and stated that the advertisements were not misleading since the bundling condition cannot be missed by viewing it perfunctorily. Further it was stated that any reasonable and ordinary man would make an idea that the services that is offered would come as a bundle. The High Courts opinion of the approach taken by the Full Court 1. The opinion of the High Court was that the Full Court had erred in the judgment by holding the primary judge wrong. With regard to the dominant message given in the advertisements, the message is extremely crucial. 2. The High Court stated that the statements of the Full Court with regard to the opinion of the CJ Gibbs in the case of Puxu were not decisive and not appropriately applicable in accordance to the circumstances of the case. 3. The High Court further stated that the Full Court also further erred as it did not appreciate the advertisement tendency of the company was neutralized by the attribution of the knowledge of the Court with regard to the target audience about the services of ADSL2+ being offered as a bundle. Puxu was not a proper precedent to apply to the TPG advertising according to the High Court In the case of Puxu, the claim on misleading conduct depended on the selling of goods by the appellant that was virtually identical to the ones sold by the respondent. 1. The High Court did not accept this precedent as proper since primarily the target audiences were not potential purchasers with a focus on the subject matter if the purchase. 2. Further it was opined by the High Court that the Full Court failed to identify the advertisement tendency was to mislead by asking whether they were appropriate to bring into negotiation with TPG rather than with one of the competitors based on the belief on the general trust of the message. 3. The High Court further stated that the case was not regarding the tendency of the TPG's advertisements to mislead the customers arising due to the disposition of the target audience that is independent of the conduct of TPG in order to follow closely the wordings in the advertisements. The approach of the High Court regarding the dominant message With regard to the dominant message the High Court stated that the primary issue in the given case is not whether the advertisement fine print was enough to dismiss the dominant message that is conveyed in the headline. Instead the High Court stated that the question was related to the ordinary or the possible consumers of the internet services. The essential question was that whether these potential consumers who are looking at the whole advertisement with a clear mind would probably form an impression of what was being advertised was a separate broadband internet service for a separate price of $29.99 per month. The assumed level of knowledge in TPGs target audience With regard to the assumed level of knowledge of the target audience the High court opinion was similar to the opinion of the primary judge. 1. The opinion of the High Court was that even though the users of ADSL2+ were more knowledgeable about these services the 1+ users were not that knowledgeable to that extent. 2. Further this also did not imply that the ordinary or reasonable consumer will have that amount of knowledge. According to the High Court is intention essential for the advertising to be misleading 1. With regard to the intention of the company to mislead the High Court opined that the intention to mislead is not considered as an element of the contravention charges against the company. Also there is not suggestion of such intention in this case. 2. Nevertheless, the High Court also states that there is no argument regarding the fact that the company did have an intention to create an impression in the mind of the potential consumers about the attractiveness of the offer. Advise based on the understanding of the High Court ruling After the ruling of the High Court in the given case, the probable advice to be given for the advertising format is that when preparing an advertisement it is necessary to make prominent and clear all the clauses of the services in the advertisement. All offers and payment information should be given equal weight age in order to avoid any deception.